jump to navigation

The Future of Search by Eric Hsu, Yahoo Search Marketing SEA September 9, 2008

Posted by seonotes in Search Engine Marketing.
Tags: ,
trackback

I feel that Mr. Hsu has made his assignment, by really studying his topic well. Basically, his presentation talked about the future of search, and the great potential of search advertising.

Here are some nice points from this Yahoo guy:
• Only 64% of the time do users search after the first page of SERPs
• Online and offline advertising is very much connected
• Integration is a must to reach more consumers
• Online marketing isn’t just a site – optimize!

As a PPC Manager in my previous work, I must admit most of the search traffic received online was influenced by offline advertising. The challenge is to come up with a holistic, connected approach.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: