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The Future of Search by Eric Hsu, Yahoo Search Marketing SEA September 9, 2008

Posted by seonotes in Search Engine Marketing.
Tags: ,

I feel that Mr. Hsu has made his assignment, by really studying his topic well. Basically, his presentation talked about the future of search, and the great potential of search advertising.

Here are some nice points from this Yahoo guy:
• Only 64% of the time do users search after the first page of SERPs
• Online and offline advertising is very much connected
• Integration is a must to reach more consumers
• Online marketing isn’t just a site – optimize!

As a PPC Manager in my previous work, I must admit most of the search traffic received online was influenced by offline advertising. The challenge is to come up with a holistic, connected approach.



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