Search and the Consumer Journey by Manny Nepomuceno, Ogilvy Advertising September 9, 2008Posted by seonotes in Search Engine Marketing.
Tags: PPC, search marketing, SEO
This presentation was an introduction about search engine marketing. This discussed the nature of organic search engine optimization, and pay-per-click marketing. What interested me most about the discussion was on local and personalized search.
• Humanize the approach. Most people use question search terms “Where to buy?..”
• Challenges immediacy
• You have to be right where the consumers are
*Long tails on Pareto Analysis -20% of your best sellers affect 80% of your profit. Your long tails are your best sellers.
Really, I’ve always loved long tail keywords – they’re targeted, less competitive, and most of all budget-friendly (in terms of PPC).