How to Play the Search Marketing Game by Rajeev Bala of ASEAN Media Contacts September 10, 2008Posted by seonotes in Search Engine Marketing.
Tags: metrics, quantitative, search marketing, SEO
This one from yesterday’s presentation – this is a Quantitative Approach to Search Engine Marketing. As much as I hate numbers, SEO/SEM involves a lot of numerics and stats. Here are some of the nuggets of his report:
Search Marketing is Relevancy Marketing
It’s not only about keyword research, it’s about relevancy… all about being relevant
Post relevant content for the consumers
Relevancy is highly correlated to media cost (new media): more relevant, less cost
a database driven site, with data and Metadata being stored in a database
URL Re-writing based on Intent State – recommended and liked by Spiders
Maximizes relevancy between Intent State and Content of Page
The Holy Google Equation
IS (actual) + IS (Lost QS) + IS (Lost Budget) =
To tell you honestly, I didn’t get his exact point in this presentation. Tehehe!
How do you quantitavely measure relevance, then?