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SEO Copywriting by Damien Kelly of Netbooster Asia September 10, 2008

Posted by seonotes in marketing, On-page Optimization, Search Engine Marketing, Social Media Marketing.
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Damien Kelly of Netbooster Asia, where I once worked in talks about Search Engine Optimization Copywriting.

Check out his main points for effective SEO Copywriting:

Create effective landing pages

  • Make use of images
  • Emphasize call to action
  • Short statements work (like what I’m doing with this blog 🙂 )
  • Length of Pages to consider
  • Logical Sequence

Take note of Web Content Tips for Optimization

  • Scannability – highlight keywords
  • Navigation – move detailed info ro secondary pages
  • Writing to be read: Headlines and subheads; lists, captions, and hyperlinks
  • Writing to be Found – use of Meta Tags
  • Terms to Avoid – Don’t call attention to web artifacts. Writing “click here” do not say anything to the search engines.
  • Work with your designer to convey overall message.
  • Don’t think of quantity all the time. Quality counts.
  • The more words you have in a page, the less people will read. 16% of people in websites read word-by-word. Shorter content gets more recall.

Following these guidelines make killer content – indexable, linkable content 🙂

PS: Google penalises you for bad content – i.e. duplicates, spammy ones 🙂

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Social Media Optimization by Kevin Leversee by Design Mesh Philippines September 10, 2008

Posted by seonotes in marketing, Search Engine Marketing, Social Media Marketing.
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Learn how to crowd-optimize your campaigns to reap traffic and branding benefits of a socially optimized Internet Marketing presence… in other words, Social Media Optimization 🙂

Social Media Optimization

  • Kevin notes that it’s not just gaining traffic from social media sites, but also from search engine results, as well (thanks to, tags!).
  • The Internet is a Sea of conversations. Markets are conversations.

SMO is about conversations, the desires of the users. People do not talk about your brand – they talk about their experience with your brand.

 

  • Also, start paying attention not just to big social media sites, but consider the smaller, more targeted ones.
  • The best way to gain benefits from social networks is to make them participate: Participate and do not Dictate.
  • In social media optimization: It’s all about DESIRE – you can’t configure users!

Social Media Optimization: Context and Purpose

Come from a user-centric design or plan.

Social Media Press Releases by Wolfgang Jaegel of Admax Plus September 10, 2008

Posted by seonotes in Search Engine Marketing, Social Media Marketing.
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Social Media is conversation. It’s all about:

  • Content
  • Opinions
  • Insights
  • Experiences
  • Perspectives
  • Media

People believe more what other people, or their friends say than advertising billboards

80% of adult shoppers visit the web before making a purchase offline

YouTube comprises of 10% of web traffic

Social media release = better coverage

Make sure press release of yours is accurate

Benefits of Social Press Release:

  • Traffic to your site
  • Quality Backlinks & Mentions
  • Visibility
  • Brand Monitoring – very true. You can check what people are saying about your brand in social media sites.
Just 1 note, one has to fully monitor user comments, and have a way to moderate them to avoid being badmouthed, lambasted online – like SMART BRO? hihi!

Building Relevance for SEO October 16, 2007

Posted by seonotes in Search Engine Marketing, Search Engine Optimization, Social Media Marketing.
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After the Philippine SEMCON 2007, it has become more pronounced that Web 2.0 is all about relevancy. As Aaron Wall puts it in his keynote address, relevancy has been the name of the game in today’s search engine marketing game. This is proven true by the various blogs, Technorati pages, and forum posts that crawl up the search listings for the hottest key phrases. This is the reason why CMS (or blog-software-like templates), social media marketing, and all forms of buzz marketing have been playing essential roles in marketing online. The challenge is to build relevancy.

But how does one become relevant?

1. Specify the target audience and conquer the space where they actually read. SEO practitioners are well-bombarded by all sorts of social networks and bookmarking sites that they forget the essence of it all – to connect with your audience. So be picky in joining groups and registering in sites. Have a feel of the people participating in a particular social media site before creating yet another account.

2. Build interest for your product or service. Don’t just sell on what you’ve got. Don’t forget that people visit a particular site not because of a product, but primarily because of an interest. Capitalize on that by having blogs or bloggers write about what’s interesting in your product/service or topic to offer.

3. Meet the right people offline. Yes, socialize offline. Shake hands with the right people. It will always be necessary to be in personal contact with people who are interested in your subject. That way, you truly build relevancy.

Aaron Wall is right in saying that search engines follow what people follow. It is not easy to rank for trophy keywords, but it is easier to build relevancy by catering more to the “human” side of search engine optimization.

Optimized Content for Consumption June 20, 2007

Posted by seonotes in On-page Optimization, Social Media Marketing.
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Content still reigns as the king in the world of Search Engine Optimization. Some websites get on top of SERPs because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good ol’ optimized content.

How does one manufacture a SEO-friendly (optimized) Content?

1. Readers first, then keywords.

In the previous years, SEOs follow this trend: “keywords first, then content”. Now that Google has integrated Latent Semantic Indexing in its algorithm, webmasters found out that it ain’t just the keywords that matter, but the related terms that revolve around your content. That means you can’t just repeat the word, “cheap cars for sale” twenty times in your paragraphs. It needs more substance (and related words) than that. It’s almost like writing for your readers alone, and not the search engines. But of course, it’ll be Google and the others who will determine your rankings.

2. Diversify Anchor Text Links

As Aaron Wall pointed out, there has to be some variations in the text when one creates those blue-highlighted anchor text links. The links on a page are what the search engine spiders follow in determining your website structure. Most likely, the text used in the links are being considered in figuring out what a page is all about. You may also set some keyphrases in bold letters. That tells the spiders which terms you’re trying to emphasize, just don’t overdo it.

3. Take note of word count

Although it’s been a classic rule that “readers online do not read”, it simply doesn’t mean that one has to deprive the online users of good, meaty content. Stick to at least 250 words a page. SEOs know that writing down for an appropriate length of text means being more able to include more related terms for the target keywords.

And now, how do you offer your optimized content for consumption?

1. Social Bookmarking

If the content is real good (i.e. controversial, substantial, significant to a great part of the crowd), then it’s best to digg it, make people reddit, and tag people at delicious. News items are great at Netscape.com. How to’s and tips are perfect in Wikihow

2. Social Networking

Share your blog announcements, latest promos, or any significant tidbit of a fact at your bulletin and Group posts at MySpace, and any other social networks you find helpful in bringing traffic to your site. Just a tip: Make it short and sweet in your bulletin posts since a bulletin is supposed to be quick.

3. Content Submissions

Good quality traffic from reputable websites like ezinearticles, goarticles, and isnare will help out in traffic and visibility. It might hurt your rankings though, because these sites are deemed “authorities” or of great value by Google.

Blogging does a good job at sharing and syndicating content. If you have a website, and a separate blog (checkout: Link Building with your Blog), it’ll ease out the load in gaining visitors.

A SEO-friendly content is no longer the restrictive, robotical-sounding content it used to be. Search engines, in their aim to continuously refine search are catering more to the online readers, the social aspect of the World Wide Web. Content comes out to be more human-centered, and ready for consumption.

Link Building with your Blog June 14, 2007

Posted by seonotes in Link Building, Social Media Marketing.
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So you have a website. It offers fresh helpful content for your target audience. It passes the usability test and ranks well in your chosen keywords. As a benefit of good rankings, you get considerable traffic for the website.

Fast forward… (more…)