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Social Media Press Releases by Wolfgang Jaegel of Admax Plus September 10, 2008

Posted by seonotes in Search Engine Marketing, Social Media Marketing.
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Social Media is conversation. It’s all about:

  • Content
  • Opinions
  • Insights
  • Experiences
  • Perspectives
  • Media

People believe more what other people, or their friends say than advertising billboards

80% of adult shoppers visit the web before making a purchase offline

YouTube comprises of 10% of web traffic

Social media release = better coverage

Make sure press release of yours is accurate

Benefits of Social Press Release:

  • Traffic to your site
  • Quality Backlinks & Mentions
  • Visibility
  • Brand Monitoring – very true. You can check what people are saying about your brand in social media sites.
Just 1 note, one has to fully monitor user comments, and have a way to moderate them to avoid being badmouthed, lambasted online – like SMART BRO? hihi!

How to Play the Search Marketing Game by Rajeev Bala of ASEAN Media Contacts September 10, 2008

Posted by seonotes in Search Engine Marketing.
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This one from yesterday’s presentation – this is a Quantitative Approach to Search Engine Marketing. As much as I hate numbers, SEO/SEM involves a lot of numerics and stats. Here are some of the nuggets of his report:

Search Marketing is Relevancy Marketing

It’s not only about keyword research, it’s about relevancy… all about being relevant

Post relevant content for the consumers

Relevancy is highly correlated to media cost (new media): more relevant, less cost

Dynamic Pages

a database driven site, with data and Metadata being stored in a database

URL Re-writing based on Intent State – recommended and liked by Spiders

Maximizes relevancy between Intent State and Content of Page

The Holy Google Equation

IS (actual) + IS (Lost QS) + IS (Lost Budget) =

To tell you honestly, I didn’t get his exact point in this presentation. Tehehe!

How do you quantitavely measure relevance, then?

SEMCON 2008 in the Philippines – Day 2 September 10, 2008

Posted by seonotes in Search Engine Marketing.
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This is Day 2 of the Philippine SEMCON 2008. I am pretty much excited just like the first day, as we have more interesting topics to cover for today.

Presentations include the following:

  • Search Arbitrage: Monetizing Tier 2 POPC Search Traffic by Hans A. Koch (great talks in the the Philippine Wordcamp, by the way).
  • Domaining: Domain Monetization by Emil Avancena
  • Affiiliate Marketing Best Practices by Anders Barris
  • Internet Connectivity by Jerameel Azurin
  • Revenue Models for Social Networks by Mike Palacios
  • Social Media Optimization: Maximizing Traffic by Kevin Leversee
  • SEO COpywriting by Damien Kelly
  • Eyeblaster Rich Media Presentation by Jordan Khoo
  • Panel Discussion: Site Clinic

Read on for Day 2 of SEMCON 2008 Live Blogging only here at SEOnotes.

Search Marketing by James Hawkins of Deal Group Media September 9, 2008

Posted by seonotes in Search Engine Marketing.
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Basically an introduction to search marketing particularly targeted for business owners. It’s a comprehensive walkthrough of the advantages of online marketing, the pros and cons of SEO versus PPC. It also talks about the resource allocation required for each, and the potential ROI that one can achieve out of search advertising.

Quick Facts:

• 37% of online search are triggered by TV ads
• 30% of online search are triggered by Newspaper ads
• 17% of online search are triggered by Radio ads

From Travelocity:
• 96% of booked trips from branded kws
• 4% of bookings from non-branded kws

With SEO you can/have:
• Brand Positioning within Search Engines
• More control over copy content
• More control on landing page and opt
• Defensive strategy against competitor

• PPC and SEO two distinct principles
• Can be complicated to master tech to achieve goals
• Search is no longer all about acquisition; it is also a branding tool
• Search marketing has immense potential and growing!

Search and the Consumer Journey by Manny Nepomuceno, Ogilvy Advertising September 9, 2008

Posted by seonotes in Search Engine Marketing.
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This presentation was an introduction about search engine marketing. This discussed the nature of organic search engine optimization, and pay-per-click marketing. What interested me most about the discussion was on local and personalized search.

Local Search
•    Humanize the approach. Most people use question search terms “Where to buy?..”
•    Challenges immediacy
•    You have to be right where the consumers are

*Long tails on Pareto Analysis -20% of your best sellers affect 80% of your profit. Your long tails are your best sellers.

Really, I’ve always loved long tail keywords – they’re targeted, less competitive, and most of all budget-friendly (in terms of PPC).

The Future of Search by Eric Hsu, Yahoo Search Marketing SEA September 9, 2008

Posted by seonotes in Search Engine Marketing.
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I feel that Mr. Hsu has made his assignment, by really studying his topic well. Basically, his presentation talked about the future of search, and the great potential of search advertising.

Here are some nice points from this Yahoo guy:
• Only 64% of the time do users search after the first page of SERPs
• Online and offline advertising is very much connected
• Integration is a must to reach more consumers
• Online marketing isn’t just a site – optimize!

As a PPC Manager in my previous work, I must admit most of the search traffic received online was influenced by offline advertising. The challenge is to come up with a holistic, connected approach.

Live Blogging from the Philippine Search Engine Marketing 2008 September 9, 2008

Posted by seonotes in Search Engine Marketing.
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SEMCON 2008 – Got in quite too early for the Philippine SEMCON 2008 this morning. I guess, I don’t need to say I’m excited for this (oops! Did I just say excited?) Hehe. Haven’t seen much of the early birds here, but conference organizers. Girls come in nice chic laptop bags. These gadgets make a fashion statement in such events.

Anyway, here are some notey SEOnotes on the goings-on and meaningful chunks of insights from the best talks of the Philippine SEMCON 2008. Read through the following posts!

This is Day 1.

This event is brought to you by SEO Philippines, and IMV Solutions.

Venue at the Grand Ballroom, Hotel Intercon Makati.

How to Optimize Pages for better Visibility June 10, 2008

Posted by seonotes in Uncategorized.
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It’s been a while since I’ve made a post here at SEOnotes. As usual, the busyness of life got the better of me since what? April!

Anyway for today’s post, I’ve taken down the topic of keyword optimisation on a per page basis. As a staple, SEOs are aware that it’s better to optimize your pages for 1 to 2 keywords only instead of a whole 20 of them. Why? Because your page is meant to have a focus. One proof that you have optimized your pages well, is when you see your home page, and the specific page where you are targeting a specific keyword to rank, both appearing at the same time in search results (usually one page is followed immediately by the other page in the listings).

How can you do this? You can try this technique:

Optimise your home page for your main (number 1) keyword.

Include your target keywords (of the whole website) in the body content and link it to their specific page where that keyword is in focus. Don’t forget to include these also in your footer links. Tweak CSS so links can blend with the look and feel of the design without looking like hidden text.

Optimise your pages by targeting 1-2 keywords.

Your next most important page should contain the next most important keywords. Don’t forget to link back to your home page, and the next most important page. It’s like linking to your internal pages.

Remember: When you have more of your pages appearing in the search engines (especially when they appear next to one another), you gain better visibility in the search results.

H1 Tag for SEO – is it a myth? April 15, 2008

Posted by seonotes in On-page Optimization.
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Opening my spam mailbox yesterday, I found the SEO news email newsletter. They wrote about the 10 Myths in search engine optimization. There were a couple of points that I must say, are quite questionable to me, but the part that intrigued me most is this:

Organic SEO Myth 7: Header tags or H1 should be used to ensure high ranking. There is no evidence to prove this. However, this is one of the most common myths.

I have seen a lot of sites that lack that html element in its code. This is most evident in sites optimized via link building (instead of keyword/content optimization).

Speaking from experience, sites I have optimized with proper writing of the H1 tag or the ‘heading 1’ tag, have had more stable rankings, as compared to sites that lacked that important element. It was easier for me to maintain rankings for particular key terms which I have coded in the H1 tag.

Remember search engine crawlers look for your H1 description (aside from other important SEO elements, i.e. meta tags), to determine the relevance of your page. Omitting this tag isn’t good SEO practice.

How do you create the H1 tag?

• H1 tags are symbolized by this html code: <h1></h>

• Include your primary keyword in the H1 tag

• While you have your keyword, opt to write your headers (either h1 or h2), in a meaningful text: <h1>Summer Bikinis in all sizes for sale!</h1>

• Write your header tags prominently at the beginning of your content, ideally after the <body> tag.

• Learn how to tweak your CSS style sheet when you wish to blend your H1 tag with your page content font styles. Never hide the text in this tag.

Among experienced search engine optimization specialists, the H1 or the heading 1 tag still ranks high among other seo relevancy factors. You may do without this, but as far as page relevance and rank stability, putting heading tags for SEO are standard operating procedures.

Online Reputation Management: The Basics February 14, 2008

Posted by seonotes in Online Reputation Management.
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This morning of the 14th of Feb, I cannot seem to connect to google.com. For some strange reason, I am limited in all my activities early today because my buddy search engine ain’t there. I believe there is a huge impact to society once this popularly used (and abused) search engine will stop to function. This is a not so nice start for Valentine’s day.

The above statement is a sample content meant for online reputation. It can be seen as a negative comment to Google’s inability to reach me this morning, or it can be a positive heads up note – as I’ve stated that Google impacts society big time.

Online reputation is not entirely a new concept. Even before the popular days of search engine optimization, people must have been reading customer reviews before purchasing a product. Management of online reputation is another thing. There is deliberate intervention by the parties involved as they maintain the good image of a product/service/company online. This is where the value of search engine optimization comes in. By using the techniques in optimizing pages, one can topple the negative reviews and comments against the client you are servicing.

But how exactly does online reputation management go about? To be honest, I am quite new in this particular field. I’ve been doing some research as to how to quantify online reputation damage, and the right strategies to cover for the damages. Here are some notes I’d like to share. Quite raw, though:

  • Establish KPIs or Key Performance Indicators – How will you quantify damage, is it by the number of negative reviews? The search engine rankings of these negative sites? Their traffic? Page Popularity? By identifying these metrics, you will have a basis as to how you can measure your success in damage control
  • Monitor what people are saying about you – Check the top websites that contribute to your thumbs down image. Who are they? Where do they get the basis of their claims? How influential are they? Then check in what search engines, forums, blogs do negative comments come from.
  • Analyze the picture – What are the common complaints against you/your product? Are these factual? How can you give solution to these.
  • Go Pro-active and Influence – Start from the bottom and do the dirty work. After the analysis, you should be able to identify the steps needed to topple bad content against you. Check if organic SEO techniques will be enough. Create a community wherein you can build good reputation. Don’t underestimate the power of social media marketing.

This is just a basic formula for online reputation management. Once I get the initial results of this project, there’ll be more meaty (and concise) details to share.