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SEO Copywriting by Damien Kelly of Netbooster Asia September 10, 2008

Posted by seonotes in marketing, On-page Optimization, Search Engine Marketing, Social Media Marketing.
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Damien Kelly of Netbooster Asia, where I once worked in talks about Search Engine Optimization Copywriting.

Check out his main points for effective SEO Copywriting:

Create effective landing pages

  • Make use of images
  • Emphasize call to action
  • Short statements work (like what I’m doing with this blog 🙂 )
  • Length of Pages to consider
  • Logical Sequence

Take note of Web Content Tips for Optimization

  • Scannability – highlight keywords
  • Navigation – move detailed info ro secondary pages
  • Writing to be read: Headlines and subheads; lists, captions, and hyperlinks
  • Writing to be Found – use of Meta Tags
  • Terms to Avoid – Don’t call attention to web artifacts. Writing “click here” do not say anything to the search engines.
  • Work with your designer to convey overall message.
  • Don’t think of quantity all the time. Quality counts.
  • The more words you have in a page, the less people will read. 16% of people in websites read word-by-word. Shorter content gets more recall.

Following these guidelines make killer content – indexable, linkable content 🙂

PS: Google penalises you for bad content – i.e. duplicates, spammy ones 🙂

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