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Moving away from Mechanical to Marketing in SEO Approach April 8, 2009

Posted by seonotes in Link Building, Online Reputation Management.
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Web agencies need to realize that SEO now is more “marketing” than “mechanical”. Gone are the days when blackhatters can trick the search engines by implementing suspicious codes. The link builder who mechanically submits to a several hundred link directories, link farms, etc are fading in the picture. SEO now is relevance, social media, branding, online reputation, networking, link baiting, etc.

This does not mean taking work opportunities away from web developers. It is simply being the middle ground for both the technical people, the marketing people, and the business owner 🙂

Here are some simple pointers you can implement once the “mechanical” part of SEO is completed:

Sponge Bob tells us of SEO Marketing

Sponge Bob tells us of SEO Marketing

The challenge now is to draft a roadmap that will allow you to maintain and update these traffic generating, marketing initiatives. You would have to set your metrics a little differently this time. Check for number of Facebook group member for example, as a reflection of your “brand advocates”. Engage with people. Engage them with your brand. Let them tell you about their “brand experience” , as well. That’s good marketing – brand building using engagement-based advertising. Ultimately, you would want to watch the effects on your conversion numbers, also. The key here is to establish a platform or system that’ll measure your marketing efforts.

Conversion matters too.

Conversion matters too.